“Meet the Insiders”
Omni-Channel Campaign
This “Meet the Insiders” campaign of which I was integral part of art direction, production, and execution, was a successful attempt at putting a human face to the young, emerging Spreadshop brand. We saw the market was responding well to brands that gave you more of a “insider look” at what and more importantly who, was behind-the-scenes. We targeted 18-34 year old adults with a cross-platform approach with content that had an authentic, real-life look behind the brand.
This was a really fun, all-hands-on, successful project which raised a lot of interest in a young emerging brand across paid and organic channels… and hey! that’s me in some of those videos… Excuse me while I take a trip down memory lane.
Project Credits:
Project created for Spreadshop Brand
Published on Spreadshop.com, Instagram, YouTube, Twitter, Facebook, Medium Blog, & Anchor Podcast
Art Direction, Video Editing, and Graphic Design: Mark Coletti;
Video Production: Sparq Designs and Mark Coletti