MerchPacks
A New Product Offering
I helped brainstorm and launch a new product offering for Spreadshop called MerchPacks. Internally the goal was to generate alternative revenue for the brand, while externally MerchPacks offered affordable packages of custom t-shirts to brands and creators. The idea was to offer small batch on-demand printing at prices similar to or better than traditional screen printing options.
Supporting the project with conceptualization, web design, art direction, and graphic design, my team and I launched this sub-brand in early 2018. Below you will find the landing page, logo creation process, and a promotional flyer which I created for Spreadshop.
The initial launch of the product/service offering was well received with dozens of creators ordering monthly. This project was a fun experiment that showed me what a great idea and some hard work can achieve.
Project Credits:
This project was created for the Spreadshop | MerchPacks
Art Direction, Web Design, Copywriting, & Graphic Design: Mark Coletti;
Creative Director: D.J. Coffman; Collaborator: Nathan Sam