Paid Social Marketing Campaign

“Take Action” Campaign

This “Take Action” campaign was aimed at exactly that: encouraging students nationwide to take action and next steps towards their career and education goals by using Futurescape.

Primarily using TikTok and Snapchat paid ad placements, we hoped to reach our target audience of 13-18 year old American students with three (3) short, “thumb stopping” videos. Our goal was to drive click-throughs to gain more users for asafuturescape.org at a cost-per-acquisition of less than $1. I am proud to say that we were able to achieve that goal! This campaign was a lot of fun and I was happy to provide art direction and produce all animation and video assets. Amazingly, from concept-to-market this campaign took only two-weeks to go live!

Product Testimonial Mash-up Campaign

At ASAFuturescape, we had a problem…. a good problem. We had countless testimonial videos submitted by users of the product and we needed a way to feature these in a 15s ad for TikTok, Snapchat, and Instagram. Below you will find two assets from this campaign that were very successful at driving new-user sign-ups at under a dollar per click. These fast-paced video montages were aimed at blending user testimonials with snapshots of the products UX/UI to entice people to click-through to learn more.

Enhanced User Generated Content Campaign

Sourcing content from an online community based focus group, this campaign attempted to take user submitted selfie videos and enhance them for platform specific outcomes. Used primarily on TikTok and Snapchat (and secondarily on Instagram and Facebook) this on-going content curation involved post production work ranging from face filters to doodle animations, all to strengthen authenticity and add to the “wow” factor. The goal was to embrace the in-platform trends and functionalities while infusing a small amount of brand styling. As an Art Director, alongside my fellow Senior Copywriter, we conceptualized this idea and its interactions. Targeting new user sign-ups and coming in at around $0.70 CPA, these assets quickly became a mainstay in the ASAFuturescpe marketing arsenal. These assets were so much fun to work on as there was always a new trend or style we could latch onto. Some were straightforward and visually “simple” while others pushed the boundary of the “strange”, but all were a delight to work on!

“Job Inspiration” Campaign

Whatever your interest, there is a job out there for you. This was the main messaging of this Job Inspiration Campaign. Working within budget and time constraints, I utilized 100% stock video with copy enhancements to build this high-energy campaign. The goal was to educate the audience of 16-18 year old American students that with Futurescape you can discover surprising careers related to your unique passion or interest, and I think we did just that.

Project Credits:

Created for the ASAFuturescape

Published primarily on TikTok, Snapchat, and additionally Facebook and Instagram.

Art Direction, Video Editing, and Graphic Design: Mark Coletti;

Animation and Iconography: Mark Coletti;

Collaborator (Copywriting/Concept): Lauren Shiraka

Please note: all videos are intended for portfolio purposes only.