“What’s Your Thing”

Cartoon Series | Social Campaign

These custom animations were a joy to work on! Using real kids real stories, this campaign animated the hopes and dreams of middle school students we interviewed at a conference.

Using a cartoony style, we hoped to attract 13-16 year old students to also pursue their dreams. The messaging: “What’s your thing”? Well, it can be anything you want and ASAFuturescape can help you discover your thing and your career/future path. These three videos were shared on YouTube and other socials all in an attempt to drive traffic to asafuturescape.org. So, what’s your thing? One of mine is animating stories just like these.

Project Credits:

Created for the ASAFuturescape

Published on Youtube, Facebook, Instagram, TikTok, Snapchat (paid & organic)

Art Direction, Video Editing, Animation, and Graphic Design: Mark Coletti;

Copywriting/Concept: Lauren Shiraka and Dan Rubinton