“Zoey the Elf”

Omni-Channel Campaign

This “Zoey the Elf” campaign belongs to a series of holiday-themed campaigns I helped art direct, produce, and execute for the Spreadshop brand. The goal of the campaign was to share the brand message that anyone can open their own Spreadshop account and store, all you need is a passion.

We hoped to reach our target audience of 18-34 year old Americans with a plethora of content released across all relevant social platforms while doing so in a playful and memorable way. Whether on Instagram, Youtube, Facebook, or even on the brand’s self-published podcast, this was a really fun, successful project which raised a lot of interest in a young emerging brand across paid and organic channels.

Zoey is a fun-loving, beer enthusiast who happens to also be an elf…. and oh yeah, she loves to roast her boss: Santa. How can you not jump on the holiday train and open a Spreadshop account after spending a moment with her and her “jolly glee”?