“Grand Slam Giveaway”

MassMutual + Red Sox Sweepstakes

In 2023, MassMutual hoped to bring awareness to its new partnership with MLB’s Boston Red Sox by giving away Rafael Devers-signed merch and other prizes. As well as building brand awareness around the partnership, they hoped to collect qualified leads through a submission survey utilizing a Jebbit. I was challenged with designing the look and feel for this campaign as well as all the various social, email, and web assets. I worked closely with our team of copywriters and led several studio designers to deliver on this a tight-turnaround project. As an avid Red Sox fan myself, this was a really exciting project to be involved with!

The video above and assets below are part of a slew of marketing assets we created for this 3-month campaign.

Project Credits:

Created for MassMutual, Red Sox, NESN, Rafael Devers

Additional assets published on Instagram, YouTube, Twitter, Facebook, and Red Sox + NESN email

Art Direction, Video Editing, and Graphic Design: Mark Coletti;

ECD: Spencer Deadrick, Creative Directors: Larry Fahey (copy) & Tripp Fischer (art)

Production Designer: Stacy Jasinski; Copywriter: David Goldberg